There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages ... Not having your brand appear in the first few search results is a lost opportunity to gain a ...

It can also make your sales, marketing, and customer support more effective. Regular benchmark-setting in those arenas will clarify what your business goals need to be in each phase of your agency's ...