IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Customer journey maps should drive results ... you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership. Level-up your subscription and ...

RevOps is not just about reorganizing departments—it's about creating a unified approach to the entire customer journey.

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...

Proprietary commerce isn’t a trend. It’s the future-proof foundation of modern business. Own the data. Own the message. Own ...

Customer journey-mapping is a process that helps you better understand ... To learn more about how your branding and marketing can meet the needs of your audience, reach out to a strategist today.

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...