Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...

IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

E-commerce brands face unique marketing challenges that demand innovative strategies tailored to an always-evolving customer ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...