Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

IIM Calcutta and Emeritus introduce an 18-week online programme for mid- to senior-level professionals. Covers Generative AI, ...

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

IIM Calcutta, in partnership with Emeritus, has introduced a new executive education programme aimed at equipping marketing ...

Customer journey maps should drive results ... you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership. Level-up your subscription and ...

Beginning on June 30 this year, the programme will cost Rs 1.3 lakh (plus GST). Eligible candidates should be graduate or ...

A new Epsilon report reveals travel’s AI strategy lags despite high interest. Learn how marketers can overcome barriers and ...

IIM Calcutta's AI-based marketing programme will be 18-week long online course where learners earners will explore case ...

Looking ahead, the future of marketing is undeniably data-driven and consumer-centric. Personalisation, marketing automation, ...

To learn more about our editorial approach, explore The Direct Message methodology. Before it was a multichannel brand with ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Proprietary commerce isn’t a trend. It’s the future-proof foundation of modern business. Own the data. Own the message. Own ...