MakeMyTrip has raised $3.1 billion in the largest fundraise by a listed Indian internet company. This and more in todays ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Burson launches ...

Slice Soda is back and giving fans – new and old – all the feels that newstalgia marketing can with a variety of activations ...

Formula 1 is rapidly gaining ground on the NFL in sports marketing, securing $2.04 billion in sponsorship revenue in 2024. Driven by the popularity of "Drive to Survive" and Liberty Media's ...

Gregory noted that the partnership provides Allegra with exposure to a highly-engaged fanbase, while Andretti gains a unique sponsor that aligns with the team’s performance-driven ethos. She commended ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Story-telling is a highly effective sports marketing tool to connect with ... Suncorp’s executive manager of sponsorships and community response Jenny Hutchison believes sports partnerships ...

“What we started seeing in the data is that the Para communications ... Head of Enterprise Marketing and Brand Engagement at Citi The Paralympic Games, which kicks off in Paris on August 28, has ...

“In our search, Andy’s experience and clear ability to use a mix ... marketing and communications team and the unification of its global brand strategy, including a rationalization of its ...

Search Engine Land » PPC » Exploring Meridian, Google’s new open-source marketing mix model Share Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation ...

This four-part content series looks at some key trends in sports sponsorship marketing including values-based partnerships, the role of creativity, maximising ROI and the media mix. The series has ...