Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Don't let a brilliant song be swallowed up in a bad mix by following our guide to the central principles of the process When you purchase through links on our site, we may earn an affiliate commission ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

January 16, 2025--(BUSINESS WIRE)--Sinclair Broadcast Group today announced the launch of two major initiatives: AMP Sales & Marketing Solutions ... will include a mix of linear, digital, OTT ...

NAMM 2025: With mobile music-making only ever in the ascendancy and all the big money to be made in live performance, products that enable you to take your skills and your sounds out into the open are ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...