The Founder of the pan-African public relations agency and marketing communications agency, Blanche Aigle Communications, Nene Bejide, has said that Nigeria’s digital ad spend will surpass $400 ...

According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

From policy to platforms, industry leaders call for cross-sector collaboration to unlock Africa’s media potential in Lagos, ...

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

Public relations consists of all communications with all the people ... an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of ...

Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate ...

Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and ...