Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Advertising is a specific marketing communication activity that falls under the "promotion" element of the classic marketing mix -- also known as the Four Ps of product, price, place and promotion.

NAR announced the hirings of Bennett Richardson and Raffi Williams to lead strategic communications efforts, effective May 31 ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Campaign Breakfast Briefing: Marketing Strategies 2025 witnessed a room full of marketers, and agency and adtech leaders ...

A look behind the battle lines of the industry’s real-life Game of Thrones, from the ever-shifting power struggles at Disney ...

Leeds-based full service digital agency, Engage, has reported a 28 per cent year-on-year growth in revenue in the 2024/25 ...

The Nestlé-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.