Discover the best marketing events in India for 2025 that every brand builder and growth hacker needs to attend. Network with ...

The Founder of the pan-African public relations agency and marketing communications agency, Blanche Aigle Communications, Nene Bejide, has said that Nigeria’s digital ad spend will surpass $400 ...

According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

From policy to platforms, industry leaders call for cross-sector collaboration to unlock Africa’s media potential in Lagos, ...

Having deeply skilled marketing experts on board, whether they're full-time employees or outsourced talent, is vital if ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".