Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

However, the default framework forces duplication or oversimplification, leading to the loss of critical insights. By linking content dynamically across campaigns and introducing a centralized ...

The Neural Optimization framework offers businesses ... and overall campaign performance. Businesses looking to enhance their marketing efforts and stay ahead of the competition are invited ...

The "Case of the Mondays" campaign kicked off weeks ahead of the game with a viral stunt. It follows a framework the company ... company's Super Bowl creative and marketing approach using an ...

For SMBs, a campaign could create similar ... “Our Profit First Flywheel™ framework weaves together trusted tactics most business owners and marketing professionals are very familiar with ...

The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio ...

To engage audiences around cultural moments 365 days a year, brands are tapping into the Disney portfolio for campaigns that go beyond traditional ... during an Advertising Week New York panel ...

A successful marketing campaign needs a team and resources aligned to a common ... people at the right stage of campaign design and delivery. A solid communications framework unites everyone involved ...

This framework encourages the discovery of new passions ... Out of this, Drexel's Division of University Marketing & Communications crafted a refreshed brand campaign that leans on experiential ...