G42’s Faheem Ahamed explains why marketing needs to redefine its identity intentionally or risk fading away into irrelevance.

A global resolution on digital marketing of breast milk substitutes must be rigorously enforced, writes Afshan Khan, ...

Breastfeeding saves lives. It is one of the most powerful, proven investments in child survival, development and health. And ...

"E45's 2023 campaign for trans inclusivity boosts brand, visibility, and social impact, spotlighting unique skincare ...

By following 12 foundational rules, small businesses can build strong, lasting connections with their audience and drive real ...

The contextual advertising company's AI, Liz, allows Seedtag clients to target marketing through consumers interests, ...

With over 150 million at-home chicken meal occasions and 75% of consumers eating out less due to economic pressures, Birds ...

In the SaaS world, success isn’t just measured by sign-ups—it’s about keeping users engaged and satisfied over time. Unlike ...

Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

In 2015, coffee farmer’s public outcry over low prices triggered presidential gazettement of the National Task Force on ...

Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled ‘Zeta Answers,’ an AI-powered intelligence framework that ...