My team and I have successfully used this framework for many campaigns ... I hope you find our digital campaign canvas to be a useful tool in your marketing arsenal. Forbes Agency Council is ...

A successful marketing campaign needs a team and resources aligned to a common ... people at the right stage of campaign design and delivery. A solid communications framework unites everyone involved ...

A messaging framework also forms the foundation for your content strategy, your content marketing plan... in fact, all your content efforts. It's a starting point for marketing campaigns, sales ...

Ten years ago, “going viral” was the gold standard for brands, helping them engage their base and reach a wide range of new ...

A successful company must understand a good marketing campaign's impact on the bottom line. Analyzing the marketing environment can help the organization develop a clear picture of a product's ...

Marketing campaigns are essential to a solid content strategy. By sharing the right stories with the right audience, you can quickly and effectively capture attention, boost awareness, and build ...

However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every individual email is created to attract readers. This strategy helps to boost conversions ...