Akia, the premier guest journey platform, announces new email and SMS marketing capabilities designed to maximize direct bookings for hospitality.

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

Floki has announced a strategic three-month marketing campaign in collaboration with CoinGecko, the world’s largest independent cryptocurrency data aggregator. Set to launch on Jan. 31 ...

Needless to say, CRM, marketing platforms and social media data cannot reside in silos to attain such outcomes. The data and tooling that informs 360 campaigns should be well-defined within the ...

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...