From her fringy '90s mullet to her Victoria Ratliff-approved bob, see how the star has reinvented her look over the last 30 ...

You might have probably been there, searching through tons of lipsticks, mascaras, and half-empty products in your makeup ...

It's proven time and again that what goes around most certainly comes back around. Here are 7 old-school beauty trends are ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Of all the beauty trends that come and go, one lipstick shade has reigned supreme for decades: red. Whether vibrant, deep, ...

From soft and delicate shades to bold and daring options, discover the trends that will set the tone this season. Get ready ...

Trinny London has launched a new make-up cosmetic, called Trinity, which is a two-in-one contour and blusher in one to slim ...

Selena Gomez's approach to glam is very Old Hollywood coded, we breakdown six of her best looks alongside a makeup artist.

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

Khloé Kardashian showed off her shortest bob haircut in years in an Instagram post shared on March 29. See her dramatic chop, ...

Following the fifth North America's Star Nail Artist challenge, in which sponsor brand, LECHAT , tasked contestants with ...

The silky texture of Revlon Super Lustrous Lipstick makes it easy to apply without feathering. This affordability doesn’t ...