Why We Love It: The Shark SmoothStyle works as a two-in-one blow dryer brush and hot tool. Not only does it dry your hair in a few passes, but it can also be used to touch up your blowout when it’s ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

The beauty and wellness industry is increasingly embracing inclusivity by developing adaptive makeup and accessible beauty ...

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

This is your chance to shop best-selling and editor-loved brands like Merit, Summer Fridays, Sol de Janeiro, and more—plus ...

The best hair straighteners can be used on all hair types. You can use them on fine or thick hair, curly or wavy hair, and ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...

Danielle Henry talks about her pivot from healthcare to beauty, self-care, and more in the latest "Beneath The Brush" column.