Rebrands have made major headlines recently, but not necessarily for intended reasons. A vital element of efforts to stay ahead of the curve, rebrands can help transform a legacy business for its new ...

With five races left in this year’s Formula 1 season to decide the drivers’ title, a compelling intra-team battle has morphed into a compelling inter-team battle. A title that was McLaren’s to win is ...

The Lexus LS sedan — in the U.S. at least — is most likely dead, and that means the Japanese automaker needs a new flagship to fill the space occupied by the big luxury cruiser since its debut in 1989 ...