A whopping 75% of Lyriq buyers and 80% of Optiq buyers are conquests from other brands. In the first half of 2025, Cadillac sold 9,317 Lyriqs, and 4,940 Optiqs.

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A full 71% of Lyriq and Optiq shoppers come from rival brands. That’s a stunning conquest figure, the likes of which you almost never see. It’s proof that buyers will flock to compelling EVs.