"I’ve been using their hair lightening spray for as long as I can remember. When they came out with purple shampoo and conditioner, it seemed like the obvious choice to keep my hair looking ...

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

While we wish the instructions were a bit clearer on how long to leave on the product ... t been impressed when using purple shampoos on her naturally red hair in the past, this colorist ...

"If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Irwin cautions. Never exceed the specific product instructions and if you do choose to leave it on a ...

Over the past two decades, photographer Irina Werning has traveled around Latin America with a specific directive in mind: ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

What a night!" Bronwyn tagged her hairstylist, Bradley Leake, in the photo, who in turn shared how fans could "get the look" by prepping damp hair with mousse and styling dry hair with velcro rollers.