Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

The Post’s reporting about Democrats’ debate over language hits at a core tension that the party is facing as it struggles to ...

The Hudson's Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer's name, coat of arms and iconic ...

Laura Modi’s company, Bobbie, is rooted in science and uses organic ingredients. Some of her fans aren’t happy that she’s ...

Plenty of Quarterback Dads care about that. Some of them fall into Dooley’s good categories — The Helpful Dad, The Hands-Off ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

JAGUAR Land Rover is to review the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

PSG and Inter Milan clash in the 2025 Champions League final at Allianz Arena, which will be temporarily renamed due to ...

Canadian Tire will own the Zellers "Lowest price is the law" slogan, as well as "Shopping is good," "More than you came for," ...

Rosemary Sandberg, who has died aged 84, was one of the outstanding children’s publishers of her era, helping Kaye Webb to ...

Companies tap into a fast-growing niche with apparel and merchandise for fans and players ranging from basketballs featuring the artwork of Jean-Michel Basquiat to sneakers engineered for women’s feet ...