Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and ...

Korean Air has introduced its new corporate identity, revealing a modernized version of its signature Taegeuk symbol and a ...

Korean Air has officially introduced its refreshed corporate identity, featuring a modern take on its iconic Taegeuk symbol ...

The strategy will come to fruition in 2027 when the Asiana brand is phased out and is completely replaced by Korean Air.

Airline liveries are more than just paint schemes; they represent the company's values and how it wants to be perceived globally. Korean Air recently unveiled a new logo and livery, prompting ...

Korean Air is considering adding a premium economy category as well Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition ...

It’s an image highly symbolic to the South Korean identity, and an iconic, fan-favourite presence within the aviation ...

Korean Air has rebranded for only the second time in its history – the new look created by Lippincott is the airline's first ...

Korean Air has introduced a new corporate identity featuring a modernised deep blue Taegeuk symbol that reflects the ...