PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I dyed my hair red in search of reinvention, and ended up on a journey of self-discovery. Read this personal essay about my ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

I've been all in on red light therapy to help brighten and plump my skin sans needles since ... two types of pods called Scalp and Hair Elixirs: Balance, a pink liquid that contains rose, argan ...

In a recent appearance, Tamannaah Bhatia paired her all-black ensemble with minimal makeup. Dressed in a Dolce & Gabbana ...

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of color to eyelids can take your shadow game to the next level and make your eyes stand out and ...

There’s nothing more exciting than aligning your clothes and nails with the season. Autumn and winter usually call for you to ...

Dia's hair game matched steps with her radiant beauty picks of the day. She sported an air dried swept back half-tied look in ...

As Summer approaches, here are some wellness, beauty and makeup products to  gear your skin up for the season ahead. These ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

Kangana Ranaut posted pictures from her Manali restaurant. The photos show her dressed in a gorgeous traditional attire, ...