PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I dyed my hair red in search of reinvention, and ended up on a journey of self-discovery. Read this personal essay about my ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

Presidents’ Day sales have begun, but most are overhyped. Here are the best deals we’ve found on mattresses, bedding, ...

Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

So order this and then start stocking up on all your favorite fruits. Will strawberry and pineapple be the best flavor? IDK, ...

In this series, we ask those in the know to delve into their beauty past. This time it’s make-up artist and brand founder ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

As long as we've known Lindsay Hubbard, she's always been a blonde. Though the Summer House legacy cast member has fluctuated between bright beachy blonde to a more muted bronde (more on that in a bit ...

Amazon customer Promising review: "These are the best curling rods I have found. The quality is unbelievable, and they are ...

“Softer shades of pink are perceived to be more delicate than red, evoking feelings of youthful sweetness, while the brighter ...