His surreal street performance quickly stole the spotlight. In a scene that feels more like a surreal performance art piece than a typical product launch, a man dressed in full Los Angeles Lakers gear ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

The California high school basketball scene welcomes a new coach in Cameron Joyce. He is the son of Dru Joyce II, LeBron ...

LeBron James was the most viewed NBA player across all social media platforms and his Los Angeles Lakers teammate Luka Doncic ...

In February, the NBA world was rocked to the core when the Dallas Mavericks shockingly traded their franchise player to Los ...

I scrolled through countless LBJ sneaker pictures, and she kept shaking her head no. I asked her to describe them and all she ...

Luka Doncic transformed the Los Angeles Lakers from a solid playoff team into a legitimate title contender and the team ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

Alba Berlin's relationship with nearby schools is a rare one and sparks the question: Why don't we see more of it?

The Los Angeles Lakers gave Bronny James an opportunity ... On top of that, LeBron spoke about Bronny's decision to stay at the same high school for four years, something that often doesn't ...

Bronny James was pulling ... staying on at school has become a viable option. And transfer numbers roster turnovers from one season to the next are through the roof. It can be incredibly hard for a ...

The debate on who the better player is between LeBron James and Michael Jordan will never ... he was traded to the New Jersey Nets. He spent the remainder of his nine-year NBA career with the ...