The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

Preserve the color of your highlighted, blonde, gray or ombré hair with this purple shampoo and conditioner ... It can also be used to touch up highlights, keep trendy pastels looking crisp ...

We've even known those with silver hair dye to use purple shampoo to maintain their icy shade. It also works on blonde highlights, blonde ombre and naturally grey hair, too. So, if you're looking ...

Summer hair colors can be summed up in one word: fun. From the usual suspects, such as sandy blondes and golden hues, to loud ...

As mentioned, purple shampoo is an at-home toning product recommended for those with blonde and gray hair or highlights. More closely, purple shampoos contain purple pigments that neutralize ...

The best purple shampoos refine blonde, gray and platinum hair tones while conditioning and adding ... More shine. True to their name, these shampoos are actually tinted purple and are “designed ...

Pogosyan says regular masking will keep the hair healthier, brighter, and moisturized. "Purple shampoo will also help keep the highlights nice and blonde." While most heavy and chunky blonde ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a ... easily and still brings out our blonde highlights. The instructions state ...

Often touted as the holy grail for hair, this purple version of the famous Olaplex is no different. It’s highly concentrated and promises to tone our blonde hair while cleansing and repairing.