Fast Company's 2025 list of the most innovative companies in beauty includes L'Oréal, Vacation, Megababe, E.l.f. Beauty, and ...

Gray hair can be a beautiful testament to the passage of time, but for those longing to maintain a youthful appearance, the ...

As March comes to a close, edie and our innovation partner Springwise highlight six of this month’s exciting environmental ...

More than 1m votes were cast (pretty epic, NGL) and now we have our winners. Presenting yourabsolute faves from the world of ...

When it comes to at-home hair color that feels salon-worthy, Madison Reed Radiant Hair Color Kit is one of the best ... Is it better to highlight or cover gray hair? Gutkin says it’s important ...

Bethenny Frankel knows what’s worth it. While she’s tested plenty of products along her journey to becoming an “accidental ...

This L’Oréal Paris Ever Pure purple shampoo and conditioner isn’t just for the graying girlies either; the haircare duo boosts shine and restores color-treated blonde hair and highlights as well.

The Bachelor alum Rachael Kirkconnell shares her self-care must-haves, confidence tips, beauty essentials, and fashion ...

He had more luck with Rare’s Soft Pinch Tinted Lip Oil Stain — “It’s so smooth,” he mused — and Positive Light Liquid Luminizer Highlight. “OK, not bad where you put it,” Gomez ...

"The Real Housewives of New York City" alum recently took to TikTok to praise this 'game-changing' contour duo stick — ...