Shoppers with silvery-blonde hair say this L'Oréal range is their go-to for dimensional color on the fringe of silver and blonde. And the box of Soft Silver Blonde is able to replace $120 highlights.

If you're a blonde, then you know just how ... to complete the look. L'Oreal Paris Superior Preference Permanent Hair Color Copper is the color du jour, according to experts and celebs alike.

Start with the lowlights using a darker blonde dye, such as L'Oréal Paris Superior Preference Fade-Defying Shine Permanent ...

The addition of this new hair color line is a reaction to the ... according to Ernst & Young. Platinum blonde-creator L’Oreal is also hoping to bolster their professional-products segment ...

Beauty fans will know that Stacey isn’t afraid to experiment with her look by changing her hair on a regular basis. Whether she's a redhead, a brunette or a blonde, her hair always looks ...

Red hair has been trendy for a while, Cabott says, so a muted red color or a color with red undertones might popular this fall. Enter: strawberry blonde. This color is on-trend because it’s ...

The dye she actually went on to use is L’Oreal Paris Préférence Hair Colour in shade 9.12, £9.99 here, a cool light ash beige blonde ... using L’Oréal Paris Preference in Bright Red ...

Developed and incubated by L'Oreal for ten years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures, it makes ...