Korean Air has launched a new corporate branding - including updating its logo for the first time since 1984 - as it works towards integrating with rival-turned-subsidiary Asiana Airlines.

The South Korean carrier presented a Boeing 787-10 with its new logo featuring a blue taegeuk symbol at a press event in Seoul Tuesday, the airline’s first design change since 1984.

Cho Won-tae, Chairman of Hanjin Group / Courtesy of Korean Air A plane with the new Korean Air logo was also revealed. Chairman Cho stated that the process of painting aircraft could take several ...

Seoul: Korean Air has unveiled a new corporate logo and aircraft livery as part of a comprehensive brand refresh following its Acquisition of Asiana Airlines, creating Asia's second-largest ...

Korean Air will formalise its contracts for new aircraft and engine orders, in a deal worth over $32.7 billion, as the airline looks to speed up its fleet renewal plans. The SkyTeam operator on 22 ...

SEOUL (Reuters) - Korean Air on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with South Korean rival Asiana Airlines to become ...

Korean Air recently unveiled a new logo and livery, prompting mixed reactions from the public. The airline's branding update is part of a larger effort to modernize its image as it prepares to ...

Korean Air signed contracts with Boeing Co. and General Electric Co. to purchase aircraft and engines after its acquisition of Asiana Airlines Inc. catapulted it into the world’s top 10 carriers.

Cho Won-tae, CEO of Korean Air Co., South Korea's flagship air carrier, attends a press conference at the airline's headquarters in Seoul on March 11, 2025, to introduce a new brand logo and its new ...

Korean Air is undertaking a major update of its brand, setting the stage for expansion and a greater global presence after it absorbs Asiana Airlines. The new branding, which involves significant ...

Asiana had already determined which flights were set for cancellation before its deal with Korean Air was complete on Dec. 12 and stopped selling tickets after that date. A spokesperson told the Korea ...