BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new ...

While the Rose Basketball Club took home the championship and Ionescu's Phantom failed to qualify for the playoffs, she still found the experience of teaming up with Brittney Griner, Satou Sabally, ...

CeeDee Lamb is one of the most elite athletes on a prestigious Bodyarmor roster, and as the company makes a major move, he's helping get the word out.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

There are no right answers in 'Start, Bench, Cut,' as WNBA rookie Hailey Van Lith learned before being drafted by the Chicago Sky on Monday night. Naturally, she was asked about Caitlin Clark.

With summer fast approaching, Nike is adding to its selection of Kobe Bryant footwear by introducing new slides bearing the ...

WNBA stars Sabrina Ionescu and A'ja Wilson met with teenagers Cora Besler and Addyson Stockton. Here's the lessons they ...

Beyond the glitzy stage shows and activations, JL Lapus has shaped many of the Philippines high profile athlete visits.

The WNBA Draft is always the highlight of the calendar year for a basketball fan. It is always that night the future great ...

Sabrina Ionescu has been going around the world to market her signature shoes ahead of their title defense in the 2025 WNBA season.

Last season in the WNBA saw new players come into the limelight with top gameplay while some veteran stars like Kelsey Plum struggled to impress with subpar performances.

Sabrina Ionescu cemented her status in women’s basketball during the Liberty's 2024 WNBA championship. Her idol, Kobe Bryant, is credited as an influential figure from her rise to stardom - as a ...