Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that ...

Some brands don’t just follow trends – they start them. And that’s exactly what ANSWR has done. The haircare brand known for ...

Available to shop online for just £44.90 (compared to upwards of £200 for in-salon keratin treatments), ANSWR says the innovative product sleek, shiny and frizz-free hair that can last up to two ...

There is an active debate on whether “protein overload"—when" using too many protein-enhanced hair products leaves hair dry ...

This is general information. The results of keratin treatments may vary. It’s important to consult a professional before use. Always perform a patch test to avoid adverse reactions or side effects.

“Keratin treatments can make hair more manageable, especially if your hair is particularly frizzy, thick and unruly,” says ...

Social media is debating the truth about "protein overload," when using too many protein-containing haircare products makes ...

This led to the launch of the brand’s cult-favourite at-home keratin treatment, which is designed to smooth and defrizz hair for up to three months with just one application. Taming the lion’s ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

Both towel and blow drying can cause friction to the cuticle. "Traditional towels can create rough up the cuticle," explains ...

Social pressure and regional factors are driving Long Islanders to spend significant amounts annually on beauty services.