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While synthetic flavors are not off the table for CPG brands, demand for natural flavors continues to shape companies’ product development to stay competitive and relevant on shelves.

Fan-Favorite Oreo Flavor Returns After Eight Years Of Demands: How You Can Buy It One of Oreo's most popular flavors is finally back after years of fans begging for the cookies.

Earlier this year, Sparkling Ice responded to consumer requests for smaller sizes by squeezing its most popular full-flavored sparkling waters into mini cans.

The company unveiled plans to roll out five soda flavors — in cans instead of bottles this time — to stores over the spring and summer.