A leader in beauty innovation, Korea continuously pushes the standard with new ingredients, formulas, and techniques. The K-beauty influence on the U.S. is not new, but recently, more consumers ...

Ahead, I share my full review of the must-have cream and why it’s worth picking up during your next K-Beauty shopping spree. The cream may look bouncy and lightweight, but the formula goes all ...

K-beauty is having a major moment, and it’s not slowing down anytime soon. With a focus on dewy, glow-from-within skin and innovative ingredients, “it’s completely changed the skincare game and beauty ...

Brands must navigate changing technology and innovation in 2025 while remaining authentic, says NielsenIQ The rise of TikTok Shop and a shift in focus from Gen Z to Gen X are among the beauty trends ...

The second annual gathering of K-25 employees and supporters is approaching soon! Mark your calendars for noon to 4 p.m. Saturday, April 26. The first event was a huge success, bringing joy to many as ...

If you’re in the market for a beauty advent calendar this year, then it’ll interest you to know that you can already buy a slew of the most iconic and loved ones. Here’s your guide to the brands to ...

Even though I'm a beauty editor, I'm pretty lazy with my hair. Aside from following these trichologist tips, I don't tend to do much else. I'll use whichever products I have lying around or am ...