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From Square Bottles to the Striding Man: How Johnnie Walker Became a Global Icon – Part 1Read the full article at From Square Bottles to the Striding Man: How Johnnie Walker Became a Global Icon – Part 1 ...
This case study explains how Johnnie Walker, the scotch whisky brand, reversed its decline in India by appealing to younger consumers with a brand extension. We’re long-term subscribers to WARC and it ...
We would like to acknowledge the authors of past IPA and APG papers on Johnnie Walker, on whose insight and analysis this paper has drawn: Ashley Alsup, Dorothea Gartland, Orlando Hooper Greenhill, ...
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