Juventus admitted they're in talks with a new main shirt sponsor, all but confirming earlier rumours that revealed a new collaboration between the club and Jeep.

Juventus confirm they have started negotiations over a shirt sponsor for the next two seasons, but ‘no agreement has been ...

Jeep is set to renew its sponsorship with Italian soccer club Juventus, paying approximately 25 million euros annually. This ...

Carmaker Jeep is set to pay almost 25 million euros ($28 million) annually to get its brand back on the black-and-white ...

As the source reveals, the collaboration between Juventus and Jeep was terminated by Stellantis’ former CEO Carlos Tavares, ...

In a bid to return as Juventus' main sponsor, Jeep is expected to sign a deal worth €25 million annually. The partnership ...

Now, we’re not only getting confirmations that it’s in the process of happening, but also what that annual figure will likely end up being.