THINK of a Japanese beer: Kirin, Sapporo, Asahi. All mass-produced lagers. But isn’t there something strange about that? The Japanese are renowned for their devotion to craftsmanship and unique ...

In 2014, Japan surprised the world when connoisseur Jim Murray made his pick for “World Whiskey of the Year.” Rather than something Scottish, or Irish, Murray gave a nod to the Japanese ...

Besides beer and whisky, Asahi is known in Japan for making popular soft drinks such as Calpico and Mitsuya Cider. At home, ...

Asahi Super Dry, the premium Japanese beer popping up in Asian restaurants and a growing number of pubs across Europe, has quietly made much bigger waves in the region thanks to its parent company’s ...

Japan is finally fixing a tax system that has incentivized brewers to make cheaper, lower-quality beer as the country looks to cast off three decades of putting cost cuts first.

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...