Besides beer and whisky, Asahi is known in Japan for making popular soft drinks such as Calpico and Mitsuya Cider. At home, ...

Beer from a can just ain't the same as beer from a tap, and a lot of it's about the foam. The Japanese take their beer foam pretty seriously, it would seem, and a design team reckons it's worked ...

Asahi Super Dry, the premium Japanese beer popping up in Asian restaurants and a growing number of pubs across Europe, has quietly made much bigger waves in the region thanks to its parent company’s ...

Japan is finally fixing a tax system that has incentivized brewers to make cheaper, lower-quality beer as the country looks to cast off three decades of putting cost cuts first.

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...