From storytelling to artificial intelligence (AI), customer journey mapping and beyond, we'll dissect the most important marketing trends and how to strategically apply them to your integrated ...

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

Integrated Digital Strategies (IDS) designs, implements, and maximizes digital marketing strategies for franchise brands. Our combined comprehensive suite of marketing services, together with our ...

Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear) recently launched its new integrated marketing campaign ...

Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation ...