Email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

One valuable strategy is “narrative mapping.” To do this, draw a grid of rows and columns. (You can also use Google Sheets.) ...

Is 2025 the year of agentic AI? KPMG thinks so; the firm’s AI Pulse Survey for Q4 2024 found that 51% of organizations are ...

As e-commerce continues to dominate the global retail landscape, shoppers are becoming increasingly selective about where ...

At the e4m Revenue Leaders Conference, industry leaders emphasised that ad sales must evolve into a more consultative, ...

New workforce report shows tech firms cut marketing, sales and HR roles -- as well as non-academic staff -- amid war and ...

Leadership and talent actions -- Lisa Wolf confirmed as CFO; key hires from Statera joined for regulatory, clinical, and ...

Award-winning firm strengthens the GMCVB's role in elevating awareness of tourism's quality-of-life benefits and the ...

Georges St-Pierre explains why ditching the pay-per-view model "could be good for the UFC as a promoter, terrible for the ...

AQH is up, but not as much as promised. Here’s what Nielsen’s 3-minute rule really means for your ratings, ad sales, and radio strategy.

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?