Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Boost your revenue with our eight free and customizable forecast sales templates. Plan smarter track performance and make data-driven decisions with ease.

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Huawei FusionSolar held the 3rd Global Installer Summit at the Sanyapo Campus in Dongguan on June 16-19, 2025. Pa ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Amy Dukes with the Alaska Seafood Marketing Institute (ASMI) discusses Alaska’s seafood and how grocers can build sales in ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

Gurinder Chadha directs a blockbuster-style trailer spotlighting women’s cricket, fan culture and the England-India rivalry.

"So many people are taking Cyberpunk 2077 at #1 to mean that no one is buying game key cards, but that's not the full story." ...