Email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

One valuable strategy is “narrative mapping.” To do this, draw a grid of rows and columns. (You can also use Google Sheets.) ...

Is 2025 the year of agentic AI? KPMG thinks so; the firm’s AI Pulse Survey for Q4 2024 found that 51% of organizations are ...

As e-commerce continues to dominate the global retail landscape, shoppers are becoming increasingly selective about where ...

Leadership and talent actions -- Lisa Wolf confirmed as CFO; key hires from Statera joined for regulatory, clinical, and ...

Award-winning firm strengthens the GMCVB's role in elevating awareness of tourism's quality-of-life benefits and the ...

Georges St-Pierre explains why ditching the pay-per-view model "could be good for the UFC as a promoter, terrible for the ...

AQH is up, but not as much as promised. Here’s what Nielsen’s 3-minute rule really means for your ratings, ad sales, and radio strategy.

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

Safety Shot's pivot to hangover-relief drinks and crypto raises doubts amid weak sales and high risks. Read here for an ...

The NFT market today is a whole lot different from what it used to be during the 2021 and 2022 frenzy. It has moved from hype ...