Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Huawei FusionSolar held the 3rd Global Installer Summit at the Sanyapo Campus in Dongguan on June 16-19, 2025. Partners and ...

Gurinder Chadha directs a blockbuster-style trailer spotlighting women’s cricket, fan culture and the England-India rivalry.

The owners of Waterloo Records hope an eye-popping revamp will reinvent the music-shopping experience in uncertain economic ...

With turn-of-year peaks appearing to be ’flattening’, agency chiefs say they have identified a new emerging booking trend ...

UM baseball coach Tracy Smith hired a marketing agency to produce TikToks for his personal account. He says it's part of a ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

Learn to sell on Amazon with our step-by-step guide—from account setup to shipping and promos, get all you need to launch ...

Car finance has transformed dramatically in recent years, becoming a mainstream option for everyday drivers seeking flexible ...

A content strategy is a roadmap for all your content, making sure it connects to your business goals. It helps you make smart ...

This framework gives me a grounded place to return to when I feel stuck: purpose, passion, practice and proficiency.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and ...