Puma, Shelflife and urban running crew The Nine Four have launched a co-branded collection of disruptive running ...

Leaked images of Milan’s rumoured new third kit for the 2025-26 season have begun to emerge online, as insiders predict the ...

The leaked images suggest that the new strips will feature a large green collar and green sponsor logos, which could be ...

Even billionaires can't resist the appeal of a classic black tote bag. But when the billionaire in question is Robyn Rihanna ...

The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.

In an era where experiences are the new luxury and culture is co-created between consumer and brand, motorsport has shifted ...

Nicola Raccuglia was friends with Maradona, a business partner of Cruyff and provided kits for Schumacher. His company NR is ...

Think about it. AI can now churn out thousands of variations of an ad. It can test them, optimise them, and basically train ...

A newly leaked image from @Sneakerhighway ... while his signature logo appears on the heel. At the time of writing, the purported Puma MB.05 has yet to be revealed by Ball or the brand.

Two of the EFL’s most well known official sponsors Jameson, the World’s number one Irish Whisky and PUMA have joined forces ...

It's time for another edition of Fashion Obsessions! Come with us as we look at new stores, fresh releases and more.

THERE is huge demand for rare and collectable trainers. Some brands and styles are highly sought after, fetching thousands of ...