The Adidas Samba might be the most prominent low-profile sneaker on the market right now, but it’s far from the only one. In ...

The iconic 1999 flat-sole sneaker — which was originally meant to be a Formula 1 racing shoe —normally retails for around $100. But once the brand slapped Balenciaga’s name on the tongue and sides, ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

F1-inspired fashion searches have surged by almost 1000%, and we've rounded up the very best Formula 1 fashion buys from ...

Can’t get the final season of ‘Squid Game’ out of your head? The July 10 drop with PUMA turns the series’ eerie visuals into wearable everyday gear.

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

AC Milan and PUMA unveiled a new away kit for the 2025-26 season, paying tribute to the rich history and culture of the ...

Valencia CF has unveiled its first kit for the 2025-26 season this Tuesday, in collaboration with sports brand PUMA. Staying ...

Valencia CF and PUMA unveil their new jersey for the 2025-26 season: a tribute to the 'blanc-i-negre' and the city of ...

Pictures of the new Milan away kits for the 2025-26 season have been leaked one day ahead of the new strip’s official release ...

Watermarking technology is a feasible approach for preventing copyright infringement. The practicality of the watermark itself affects the acceptance and penetration of relevant applications. In this ...

The PUMA Orbita Ultimate EFL will be used throughout the 2025/26 Sky Bet EFL season. The ball features 12 evenly sized panels for precise weight distribution and enhanced balance on the pitch. An EFL ...