But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Michelle Rexilius and her husband, Rex, began their journey of candle making from home before opening a candle shop named New ...

Shirley Goodman, known as The Dancing Nana on social media, became a beloved viral sensation for her positive energy and fun ...

Each year, after much consideration and debate, Afar’s global network of editors, writers, and travel advisors anoints the ...

Based in Willis, Texas, Willis Candle Shop crafts premium, non-toxic coconut soy candles designed to inspire mindfulness and ...

Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

Csc’s Candle Bakery in Princeton continues to expand, with the store owner achieving her goals throughout the year while attending events to help promote the shop. The Candle Bakery offers sweet, ...

To make a candle, you have to remove the sticker on the bottom of the wick and place it in the middle of the vessel. Next, a fragrance is chosen and measured in the jigger just above the halfway point ...

Coverpla is nearing its 80th anniversary. Alpha Bio will use IFF’s Designed Enzymatic Biomaterials technology to provide high ...

With all the characters you know and love, including the Mad Hatter, the Cheshire Cat, the Caterpillar, and the Queen of ...

But while feeling the entrepreneurial itch is one thing, bringing a new business to life is another. From fine-tuning your ...

Take a peek behind the scenes of my candle business and see how the magic happens. #CandleBusiness #BehindTheScenes #Candlemaking #SmallBusiness" The U.S. Missile Launcher That Is Enraging China ...