Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Key performance indicators, or KPIs, are the data that tell you ...

Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. You can also ask what are the most important of the person’s key ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Key performance indicator, or KPI, targets help small-business owners identify where their companies can improve productivity. The KPI can be tailored to fit any company or a division within the ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

Key performance indicators are crucial for ensuring operational excellence. I think, given today’s uncertainty surrounding tariffs and supply chain changes, now might be a good time to review and ...

As its name suggests, digital transformation is in a state of flux. Business leaders are increasingly acknowledging the importance of implementing a strategy for making digital tools and ideas the ...

Opinions expressed by Entrepreneur contributors are their own. The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind ...

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to ...