Generative Engine Optimization makes sense as a concept, but GEO as an acronym is doomed – linguistically, historically, and strategically.

Google is pushing for AI integration in its search engine, and the results are not always the best. The AI seems to summarize information from multiple sources based on the user's search query; ...

If the company can embrace influence rather than control, it has the opportunity to help define the open document standard, which will encourage even more growth in the category.