While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a ‘critical audience’.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.