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If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

Did you know that a third of all CRM implementations fail? That’s the conclusion of research cited by the Harvard Business Review. The same study found that one of the main reasons CRM implementations ...

The ubiquity of smartphones has made mobile marketing essential for success in today’s business environment. Effective execution, however, requires more than launching creative campaigns. Companies ...

When your list of contacts has outgrown your Rolodex and you begin to forget important client details, it may be time to implement Customer Relationship Management (CRM) software into your business ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) has been around for many years and has emerged as a ...

A Customer Relationship Management (CRM) system can be an extremely profitable investment for any business. In fact, research indicates that a CRM solution may yield a return of up to $8.71 for every ...

When successful, a CRM system helps firms efficiently manage contacts and tracks interactions with current and potential clients to improve business development outcomes. Without a proper ...