Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators' call for it to sell part of the business to ...

With agentic AI removing friction from the buying process, it’s more important than ever that e-commerce platforms are set up ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Nano Banana, Google’s powerful tool in the Gemini app has been integrated into the AI mode within the Google Search app, as well as Google Lens. How do the new AI mode and Google Lens work It starts ...

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

Google is back in court, hoping to avoid a painful breakup of its advertising business. US District Judge Leonie Brinkema has already ruled that Google operated an illegal monopoly in digital ...

The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was found guilty of operating a monopoly in the search ad market. Well, the ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not ...