Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust regulators' call for it to sell part of the business to ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

With agentic AI removing friction from the buying process, it’s more important than ever that e-commerce platforms are set up ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google brings long-awaited brand inclusion controls gives advertisers more precise management of which brands appear in their shopping ads.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Luckily, there are already plenty of tested strategies that have helped fellow SMBs bolster their businesses, according to Selin Song, Google’s president of customer solutions. Through its ads ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Agencies Google CEO Sundar Pichai takes a thoughtful approach to his children’s screen time, prioritizing digital literacy over strict limits. He encourages them to set their own boundaries while ...

Google parent company Alphabet Inc (NASDAQ:GOOGL) is expected to post strong third-quarter (Q3) revenue growth, even as one-time legal charges weigh on profits. The tech giant is saddled with $3.9 ...