For brands to thrive in today's ever-changing landscape, they must cultivate a deep understanding of their purpose. This ...

For years, a French mathematician searched for a proof that a gigantic number is prime. His method is still used 150 years ...

Understanding how the brain learns and applies rules is the key to unraveling the neural basis of flexible behavior. A new ...

The 4% rule is designed to make your savings last for 30 years. It has you withdrawing 4% of your savings plan balance your ...

Maybe your rule isn’t 90 days. Maybe it’s 120. Maybe it’s six months,” the Minimalists say. The 80/20 rule dictates that your stuff should take up only 80 percent of a given space — a closet, a drawer ...

Use the Mulligan Rule to undo these seven costly retirement errors. While you can’t go back in time, some retirement choices ...

Compounding is the quiet force that turns steady saving into exponential wealth creation. The Rule of 72 makes this concept ...

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. As a best-selling author, hugely successful stock picker, and financial authority, David has ...

On Nov. 12 the California Supreme Court denied Ojai City Councilmember Leslie Rule’s petition for the court to re-hear her ...