Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

The adjusted r-squared is helpful for multiple regression and corrects for erroneous regression, giving you a more accurate correlation coefficient. If you look at the multiple regression we did, ...

This article deals with the use and misuse of the correlation coefficient when the dependent variable is of a dichotomous 0,1 nature. It focuses particularly on problems relating to curvilinearity and ...